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6923 Angola Rd, Holland, OH 43528,
hello@touchdowncompany.com
Ph: 567.698.0410
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What is the difference between a logo, brand & brand Identity?

A logo is a symbol that represents a company, a brand is the overall perception of a company, and brand identity is the visual and verbal elements that a company uses to communicate its brand. All three elements work together to create a cohesive and consistent image that helps customers recognize and remember a company.

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What is the difference between a logo, brand & brand Identity?

A logo is a symbol that represents a company, a brand is the overall perception of a company, and brand identity is the visual and verbal elements that a company uses to communicate its brand. All three elements work together to create a cohesive and consistent image that helps customers recognize and remember a company.

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To rebrand or not to rebrand?

Determining whether you need a new brand or a rebrand can be a difficult decision, but there are a few key indicators that it may be time for a change.

  1. Your brand no longer reflects your company’s mission or values. Over time, your company’s mission or values may change, and if your brand no longer reflects these, it may be time for a rebrand to better align with the company’s new direction.
  2. Your brand is no longer relevant in the current market. If your brand is no longer relevant in the current market, a rebrand can help you stay current and relevant in a constantly changing landscape.

It’s important to keep in mind that rebranding is a significant undertaking and requires careful planning and execution. It’s important to consider the cost, timeline, and potential impact on your customers.

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